#robertcialdini #principlesofinfluence Click To Tweet Learn the foundations of influence and #persuasion with author of INFLUENCE, NEW AND EXPANDED: THE PSYCHOLOGY OF PERSUASION.
Listen in as we discuss how to use shortcuts for persuasion, why words can be a powerful force, and how to use one particular social technology to up your persuasion game. Many listeners are familiar with Bob and his Principles of Persuasion, but the launch of his new and expanded book is worth revisiting his theories on the psychology behind persuasion. He is also the president and CEO of INFLUENCE AT WORK and a popular keynote speaker.
He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different languages. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. Robert Cialdini is known as the foundational expert in the science of influence. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change- Influence is a comprehensive guide to using these principles to move others in your direction.Dr. Understanding and applying the principles ethically is cost-free and deceptively easy. Unity, the newest principle for this edition.You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.
In the new edition of this highly acclaimed bestseller, Robert Cialdini- New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
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